There is lawyer advertising and then, there is lawyer advertising. . .

14 01 2017

Not long ago, I attended the Clio Cloud Conference in Chicago. For anyone who doesn’t know, it is a user conference and it is spectacular as conferences go. Full disclosure here, I have known Jack Newton and Rian Gauvreau the founders of Clio, for more than 8 years and I have seen them go from nursemaids tending to a bold new startup…to commanders of a serious cloud-based practice management empire.

I have attended a lot of conferences in the last 8 or 9 years, often speaking on the doom and gloom topic of internet security and preserving client confidentiality, but I love attending the Clio Cloud Conference. There is such an energy created by the whole Clio team, but even more so by the wide-eyed attendees, many of whom return year after year. The last years have been in Chicago but in 2017 moves to the Birthplace of Jazz, New Orleans. I hope to attend, but first, more about the energy.

There was one speaker there, a young man named Bryan E. Wilson. You may have seen his advertising on YouTube before. He occasionally masquerades as the “Texas Law Hawk!”   and that linked video, his 3rd commercial, has more than 1.6M views! I remember Bryan talking about his video budgets and I don’t think they went over $1500, including beer for his friends/actors. To say Bryan is always “on” is an understatement. The dude is loud and he hardly ever abandons his persona of screaming, “I’m the Texas Law Hawk!” Its in your face full-time marketing and I know a few people I spoke to at an afterparty were pretending they were not from Texas. Bryan is that “crushing empty beer cans on the head” kind of party-goer. . .he is youthful I guess.

Before I say anything more about advertising, I should make it clear that any of my comments about advertising are my own views and NOT the views of my employer. In Ontario, advertising for lawyers is a new endeavour and the rules surrounding it are focused on truth, verifiability, and there is a more vague requirement not to cast the profession in a bad light. The regulator has started reviewing lawyer advertising/marketing in Ontario to see if it should be…tweaked, and there is nothing approaching the decibel levels or showmanship of Mr. Wilson. He is not unlikeable. I’m not sure I would approach him for my DUI but hey, I’ve never been to Texas, (and just to be clear, I don’t drink and drive…and to be even more clear, I don’t have a car.)

Anyway, I hope this portrait captures some of the energy, some of the fun, and the fundamental spark of life Bryan E. Wilson seems to possess:

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